Real estate marketing blog · North FloridaNotes from inside 1,000 listings a year.
Practical advice for listing agents in St. Johns, Duval and Clay counties on photos, descriptions and marketing, from the family behind Megapixeler.
Your listing description has five readers
Who really reads a real estate listing description? AI search, Google, your seller, your next client and the serious buyer. Megapixeler, North Florida.
Read the article →
See Megapixeler at REBarCamp One Coast 2026
Megapixeler will have a booth at REBarCamp One Coast on January 23, 2026, at World Golf Village Renaissance St. Augustine. Talks on 2026 real estate media.
Read the article →
4 real estate media insights for 2026
Zillow in ChatGPT, AI editing compliance, video for personal branding and the return of 3D tours: what North Florida agents should prepare for in 2026.
Read the article →
Why every Megapixeler shoot includes a free floor plan
Floor plans are the second most requested listing feature after photos. Since January 2025 every Megapixeler shoot in North Florida includes one free.
Read the article →
First half of 2025: 310 homes and what’s new
From January to June 2025 Megapixeler photographed 310+ homes across North Florida, kept prices flat, and launched an app, walkthrough videos and more.
Read the article →
Megapixeler joins the MLS Preferred Photographer Network
Megapixeler was selected for the new MLS Preferred Photographer Network: agents can add us to a listing in the MLS and we upload and order the photos.
Read the article →
The Megapixeler app: book shoots and share listing media
Megapixeler’s free app lets North Florida agents book real estate photography, get photos delivered, and share reels and slideshows from their phone.
Read the article →
Highlights from the St. Johns Realtors Inauguration Gala
A 5-minute highlight video from the St. Johns Board of Realtors Inauguration Gala, filmed by Megapixeler, a proud business partner.
Read the article →
Q1 2025: 153 homes and three lessons from the field
Megapixeler photographed 153 homes in North Florida in Q1 2025, and 59% sold or had offers. Three lessons on floor plans, story-driven photos and add-ons.
Read the article →
We built a free listing description generator
Megapixeler, real estate photography in St. Johns, FL, launched a free tool that turns layout, features and highlights into a listing description in seconds.
Read the article →
Story-driven listing photos: the trend buyers respond to
Nearly half of homebuyers use social media in their search. How story-driven real estate photos help them connect, from Megapixeler in St. Johns, FL.
Read the article →
Rates hold steady while North Florida inventory rises
The Fed held rates at 4.25%–4.50% and St. Johns, Duval and Clay inventory reached 3.7 months. What it means for listing photos, from Megapixeler.
Read the article →
Our Q4 2024 results: 62 homes, 31 already sold
Megapixeler’s Q4 2024 results in North Florida: 62 homes photographed, half sold, mostly within six weeks, and only five-star reviews.
Read the article →
Court rules floor plans in listings are fair use
An appeals court, in a case supported by NAR, affirmed that floor plans in real estate listings are fair use. What it means for agents, from Megapixeler.
Read the article →
Megapixeler sponsors the Light the Way 2025 Gala
Megapixeler, real estate photography in St. Johns, FL, sponsors the St. Johns Board of Realtors Light the Way 2025 Gala and Installation.
Read the article →
5 listing mistakes to avoid in a buyer’s market
Five common listing media mistakes that cost agents attention in North Florida, and how to fix each one. From Megapixeler, St. Johns, FL.
Read the article →
Virtual staging: what it is and why it works for listings
How virtual staging turns vacant rooms into homes buyers can picture, with a short video from Megapixeler, real estate photography in St. Johns, FL.
Read the article →
Zillow 3D Home tours explained, and when not to use one
Zillow 3D Home tour vs. walkthrough video vs. Matterport: a St. Johns real estate photographer from Megapixeler clears up the confusion.
Read the article →
3D virtual tours: what they are and why listings need them
A 3-minute video from Megapixeler answers agents’ most common questions about 3D virtual tours for listings in North Florida.
Read the article →
Real estate drone photos: what agents should know first
Legal requirements and safety precautions for real estate drone photography, explained in two minutes by Megapixeler, FAA Part 107 pilots in St. Johns, FL.
Read the article →
Meet Megapixeler at the Realtor/Builder Trade Show at UNF
Megapixeler will be at Booth 2 at the NEFAR Realtor/Builder Trade Show, October 18, 2024, at UNF in Jacksonville.
Read the article →
How to help your sellers prepare for a real estate photoshoot
A local real estate photographer in St. Johns, FL shares a video and checklist agents can send sellers before listing photos. By Megapixeler.
Read the article →