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Rates hold steady while North Florida inventory rises
The Fed held rates at 4.25%–4.50% and St. Johns, Duval and Clay inventory reached 3.7 months. What it means for listing photos, from Megapixeler.

We’re a local real estate photography company in North Florida, and here are a few market numbers worth knowing.
Rates: on hold
On January 29, the Federal Reserve announced it would keep interest rates at 4.25%–4.50%, which means mortgage rates will likely stay stable for now. Some expected cuts, but the Fed is waiting for more progress on inflation. (Federal Reserve)
Inventory: rising
As of December, St. Johns, Duval and Clay counties had 7,033 active listings for single-family homes and townhomes, with 2,236 new listings that month alone. Months of supply stood at 3.7, a shift toward a more balanced market. (NEFAR)
What we’re seeing in the field
January was busier than usual for real estate photoshoots, as experienced agents know how much standing out matters in a more competitive market. Many also report homes sitting longer. Buyers are more selective, which makes high-quality visuals more important than ever.
If you have a listing that needs to grab attention, we can help.
Questions agents ask
How much housing inventory did North Florida have in December 2024?
According to NEFAR, St. Johns, Duval and Clay counties had 7,033 active single-family and townhome listings, 2,236 new that month, and 3.7 months of supply.
Listing a home in St. Johns, Jacksonville, Ponte Vedra or anywhere in North Florida? Megapixeler handles photos, drone, video and 3D tours with next-day delivery, and you pay only after you approve.
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